Damir Doma. The tip of the iceberg.
Croatian born designer Damir Doma, is now on the top of a wave of designers that is trying to change the perception of the “Cocktail dressing” culture that was dominating all around the last years. After his studies in Germany and working with designers such as Raf Simons, he debuted in 2007 with a successful menswear collection for those who refuse to wear skinny jeans. And for this fall winter 2010 he was complete stunning with his proposal for this new kind of woman, based on a strong contrast especially because meanwhile his conception for menswear talks about sensitivity, in the case of womenswear the collection breaths strength and a kind of severity.
Fortunately he is not alone, he moves in a line of designers like Matthew Ames, Marios Schwab or Haider Ackermann and in the case of big houses, there are some nice changes like Hannah McGibbon for chloe or Phoebe Philo at Celine. Now that we are almost at the beginning of a new decade, everything is becoming cleaner and realistic but extremely creative and fresh at the same time, and so, what we have to expect is that our society is ready for this new kind of dressing with feminist shades and start thinking about homogeneity more than ever.

Womens A/W 2010 video
Mens A/W 2010 video
All the Pictures @ Catwalking-copyright © 2010 Christopher Moore Limited

